One-Time Offers (OTOs) have become a mainstay in Internet Marketing, made famous and ubiquitous by Mike Filsaime’s “Butterfly Marketing” manuscript and software.
And it’s a great model – providing an excellent offer, with the added incentive to act now (because the offer then goes away) is a powerful marketing methodology – and has been used to great effect by many successful marketers.
However, I have a bone or two to pick with that method, especially with the way it is commonly employed.
- Many OTOs are for “resell rights” (RR), “master resell rights” (MRR), or “private label rights” (PLR). This “One Time Offer” usually comes right after you’ve paid for the product itself, so how do you know whether you want to resell it? You haven’t even been able to download it yet, and you have to decide NOW whether it’s worthy of promoting to others.
- There is usually no mechanism in place to help protect your investment in these rights once you’ve purchased them. Everyone is offered the same deal; bold action is not rewarded.
So the OTO, venerable marketing ploy that it is, will not be a common element in the sales we run. (Though, if there is an offer that does not necessitate the evaluation of a product you’ve just purchased in order to make an investment decision, the OTO may be an option, but not for the standard RR, MRR, and PLR offerings).
INSTEAD, here’s how additional rights packages will be offered here at Dimesale Direct:
- On the download page for your product, there will be a link to any further packages, resell rights, etc. that can be purchased. This link can be accessed at anytime – thus, it will be an ANYTIME OFFER (AO). (I think I just coined a new IM term!)
- The caveat is, the price will go up with each sale (by $1.00 or more). This is in keeping with our “Fortune favors the bold” mantra, rewards you for acting quickly, and helps protect your investment by raising the bar for everyone that arrives in your wake.
- Only purchasers of the original product will be offered resell rights – these links will only be available on product download pages (aka “Thank you” pages)
The OTO is dead. Long live the AO!
Be bold!
–The Dime Keeper