Roller Coaster Pricing
Beat
My Firesales by 2 to 1!
Customers Buy, Just to Try For the Best Price!
Introducing Roller Coaster Pricing!
The Idea Behind Roller Coaster Pricing
and Why It Works!
but it can leave a bad taste in their mouth because they feel rushed or
weren't around when the price was low. Not only that, sales that run up
in price in one direction, tend to become less popular with time, as
the price gets out of reach.
Enter
Roller Coaster pricing. With some experience in "day-trading" the stock
market a few years back, I know something about market psychology. One
of the known times that the volume of trades can go way up, is when a
perceived "bottom" is reached in a stock or index's price. Why not
apply that same psychology, and create a scenario where a product's
price goes up and down with every "refresh" of the potential buyer's
sales page? Surely, they will try hard to catch a "bottom" and it will
increase sales! There are several advantages to this price structure.
1. The price always goes up and down so the sale does not get "stale" with time as in a firesale when the price gets "too high".
2. Many buyers do not take the time to find the absolute lowest price, but are satisfied with something lower than the highest price they see. This means that a few sales will be made far above what would be considered the market average for the product.
3. Buyers
become so mesmerized with the "game" of finding the lower price that
they will likely buy for the sake of securing the price, in addition to
getting the product.
4. Buyers will not become weary or bitter about this pricing scheme as much as they would a firesale, which quickly runs away from them and does not allow them time to make a decision on their own terms. The Roller Coaster pricing structure makes the buyer feel empowered to change the price, unlike a firesale.
With my first test using the Roller Coaster pricing scheme, we took in 239 sales in 36 hours, or around $2,000 US dollars. The product was a set of videos showing how to set up a WordPress blog on your own server with SEO built in. The sales were mostly in the $6 to $8 range with sales ranging from $6.00 even to $12.23 with the range of the Roller Coaster being set from $5.99 to $13.99 While I did not split test this, similar sales in weeks prior did about 50% as well. I also received many unsolicited comments from my subscribers including:
| I enjoyed this yo-yo sale very much, and even though I did not really want to buy, I did. - Konstanze-Marie |
| Hey Todd! Surfed on the price wave for SEO WordPress and I think I did pretty good, just $7.95! Started at $13.45 then just refreshed the page for the price cut. Thinking you could do something with surf crashing sounds and a wave graphic... just an idea! Very fun!!! - Bonnie |
| Just wanted to tell you I really liked this randomizer price thing... it was fun and I got your product/videos for $6.02!! Even though I know your products are great, I felt like I got an even better deal... Wonderful! - Tamara |
|
With these results and comments I would highly recommend setting up
a dynamic pricing scheme like this one in your sales plan to boost
conversions and become more popular with your subscribers. Todd Gross |
Just how HOT is Roller Coaster Pricing ?
Check this guy out! He actually spent over 3 HOURS trying to get a copy - BEFORE IT WAS FOR SALE! Techies and web-saavy folks will see just how hard this guy worked ! Some people will do anything for a copy of this revolutionary pricing idea!CLICK ON THE IMAGE BELOW TO ENLARGE AND SEE THE DETAILS!
But seriously, we know that NO script is worth that much effort to save a few bucks on, but if you act now, you CAN get your very own copy of this cool code, resonably priced, before everyone else does. Roller Coaster Pricing could become the "Firesale" of 2008!
Throw A Wet Blanket on Firesales
and Catch the Latest Pricing Ride!
Roller Coaster Pricing comes with
THESE GREAT ADDITIONAL FEATURES
Want to offer a limited time discount ? Forget the hassle of accepting
coupon codes! Offering a discount is easy! Just enable the discount,
set your start and end timeframe and it happens automatically! No need
to access your code for an earlybird sale time or to be there to shut
off a 1 hour special after 60 minutes! 
COMES WITH TWO GENERIC PAGE WRAPPERS
and 5 Pre-Coded Example Sites!
Choose One To Start With, "Make It Yours", and Upload It!
Retail Price: $27.00
Your Price: $7.10
Hurry, the price will increase after the next sale to $7.20!
| Units Sold | Lowest Price Now |
|---|---|
| 1 sales | $7.10 |
| 2 sales | $7.20 |
| 3 sales | $7.30 |
| 4 sales | $7.40 |
| 5 sales | $7.50 |
